Semarang, October 11, 2024, Undip’s Economics Study Program held a seminar with several BUMN, which was attended by Bank BRI, Mandiri and BSI with the title Digital Transformation for Future Leaders. This event was opened by the Dean of FEB Undip, Prof. Faisal, S.E., M.Sc., Ph.D and then presented by representatives of Bank BRI, Bank Mandiri and Bank BSI

BRI continues to be committed to empowering Micro, Small and Medium Enterprises (MSMEs) through programs that support sustainable business. In this effort, BRI is connected to the five priorities of the Ministry of BUMN.

Business Model Innovation: BRI encourages MSMEs to develop innovative business models, including the use of digital technology for marketing.
Technology Leadership: This bank helps MSMEs integrate technology into their operations, increasing efficiency and competitiveness.
Talent Development: Through training and workshops, BRI focuses on improving managerial and marketing skills for MSME actors.

Investment Enhancement: BRI acts as a liaison between MSMEs and investment sources, providing various funding schemes to support business expansion.

Social Economic Inclusion: BRI also prioritizes social inclusion by providing access to vulnerable groups, contributing to equal economic opportunities.

Head of the UNDIP Economics Study Program, Dr. Jaka Aminata, S.E., M.A.

By integrating all these elements, BRI strives to create an ecosystem that supports the growth of MSMEs and encourages sustainable economic development in Indonesia. BRI continues to be committed to mentoring programs to support Micro, Small, and Medium Enterprises (MSMEs) so that they can grow and develop. In this digital era, many MSMEs are just starting out, and they need guidance and support to be able to move up a class and increase income.

MSMEs who want to grow are faced with the challenge of accessing a wider market. For this reason, it is important for them to have an online marketing platform and go digital. BRI provides a platform and training for MSMEs so that they can utilize digital technology in product marketing, so that they can reach more customers and increase competitiveness.

BRI also encourages the formation of clusters or MSME ecosystems. By building collaboration between business actors, MSMEs can share experiences, resources, and markets. The formation of this cluster not only strengthens the network between MSMEs, but also creates opportunities for collaboration that can increase overall competitiveness. With these various initiatives, BRI is committed to continuing to accompany MSMEs on their journey to success. Through proper mentoring, it is hoped that MSMEs can grow, develop, and contribute to the national economy.